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The Demand Unit Waterfall

This forum was presented in London, Stockholm, Paris, Dublin and Amsterdam

Those that attended the forum gained insight into:
  • What data is needed to build highly targeted content and messaging, whether you’re reaching a handful of accounts or scaling to dozens or even hundreds of accounts with your ABM program?
  • Understanding key Demand Unit WaterfallTM innovations
  • Learning how Demand Units inform an organisation’s direct and indirect go-to-market execution strategies and tactics
  • Gained clarity around the new metrics enabled by the Demand Unit WaterfallTM and how they benefit organisations
  • Examples of how organisations are adopting the Demand Unit WaterfallTM
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