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Account-Based Marketing: How to Get to Value Fast

This Forum took place in Amsterdam and London.

This SiriusDecisions forum – was designed for senior marketing executives, ABM leaders, demand marketing leaders and marketing operations leaders – walked participants through an assessment tool designed to get to the root of the issues that may be holding back adoption of ABM.

The results of the assessment were then be aggregated across all participants to identify and solve the most common challenges reported by the group – whether they’re data challenges (brought on by GDPR, for example), appropriate resourcing models, lack of sales alignment or how to work better within the wider marketing ecosystem.

We also shared the most relevant models, frameworks and examples along the way so that participants would leave with some actionable ideas of how to take their program to the next level.

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