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Account-Based Marketing: How to Get to Value Fast

This SiriusDecisions forum – designed for senior marketing executives, ABM leaders, demand marketing leaders and marketing operations leaders – will walk participants through an assessment tool designed to get to the root of the issues that may be holding back adoption of ABM.

The results of the assessment will then be aggregated across all participants to identify and solve the most common challenges reported by the group – whether they’re data challenges (brought on by GDPR, for example), appropriate resourcing models, lack of sales alignment or how to work better within the wider marketing ecosystem.

We’ll share the most relevant models, frameworks and examples along the way so that you leave with some actionable ideas of how to take your programme to the next level.

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