In this forum, we will lay out the case for incorporating artificial intelligence (AI) into the b-to-b revenue engine. This will include a framework for determining when and how to incorporate AI, as well as:
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An understanding of how AI illuminates critical blind spots in b-to-b marketing and sales planning, execution and management
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Exercises to help identify those blind spots in your organization
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Compelling real-world examples of how leading sales and marketing organizations are adopting and benefitting from AI