HomeResearch Articles Artificial Intelligence (AI) and The Revenue Engine

Artificial Intelligence (AI) and The Revenue Engine

In this forum, we will lay out the case for incorporating artificial intelligence (AI) into the b-to-b revenue engine. This will include a framework for determining when and how to incorporate AI, as well as:
  • An understanding of how AI illuminates critical blind spots in b-to-b marketing and sales planning, execution and management
  • Exercises to help identify those blind spots in your organization
  • Compelling real-world examples of how leading sales and marketing organizations are adopting and benefitting from AI
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