This forum provided the knowledge to:
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Use buyer insights from portfolio marketing to answer the critical questions demand creation professionals have when designing programs
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Gather the best practices for constructing a buyer's journey map based on the buyer persona's preferences and behaviors and use it as the foundation for cost-effective demand program tactic selection
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Understand the integrated roles of sales, marketing and product functions in the buyer's journey
This forum was presented in Minneapolis, NYC, Philadelphia, Boston, Denver, Chicago, Toronto and Atlanta.