HomeResearch Articles Building an Audience-Centric B-to-B Content Engine

Building an Audience-Centric B-to-B Content Engine

During this forum, we explained the results of the Global Buying Study and showed:

  • The key elements of creating an audience-centric content engine
  • What content assets and information buyers value the most during each phase of the buying cycle
  • How other b-to-b companies are optimizing their b-to-b content engines
  • What roles in the organization contribute to creating winning content assets and capabilities

This forum was presented in Boston, Denver, Palo Alto, Bellevue and Austin.

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