HomeResearch Articles Channel Partner Enablement: Moving from Random Acts to Readiness

Channel Partner Enablement: Moving from Random Acts to Readiness

This session will answer the following questions:
  • Why is sales enablement so crucial to partner program success?
  • How do organizations drive enablement of sales teams when they have little or no control of engagement expectations?
  • What are the key components of effective partner enablement?
  • How do organizations assess the current program to identify gaps?
  • What role should the direct sales enablement function play in partner enablement, and who really owns the enablement process?
  • What pitfalls should organizations be aware of?
  • How can organizations measure success?
  • What does good look like?

This forum was presented in San Mateo and Waltham.

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