HomeResearch Articles Cracking the B-to-B Corporate Messaging Code

Cracking the B-to-B Corporate Messaging Code

Three years ago we introduced the SiriusDecisions Messaging Nautilus —a scalable approach to b-to-b messaging designed to create audience-centric messaging at the offering level. In this session we introduced a methodology for corporate messaging that connects the dots between offering messaging, industry trends and company vision to provide a durable and adaptable brand narrative that drives business impact.

In this executive forum you were able to:
  • Take home a scalable methodology for building consistent and high-impact corporate messaging
  • Learn how peers are creating business value with their corporate brand messaging initiatives
  • Understand how to justify and articulate the value of corporate messaging to internal stakeholders

This forum was presented in NYC.

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