HomeResearch Articles Cracking the B2B Corporate Messaging Code

Cracking the B2B Corporate Messaging Code

Three years ago we introduced the SiriusDecisions Messaging Nautilus —a scalable approach to B2B messaging designed to create audience-centric messaging at the offering level. In this session we introduced a methodology for corporate messaging that connects the dots between offering messaging, industry trends and company vision to provide a durable and adaptable brand narrative that drives business impact.

In this executive forum you were able to:
  • Take home a scalable methodology for building consistent and high-impact corporate messaging
  • Learn how peers are creating business value with their corporate brand messaging initiatives
  • Understand how to justify and articulate the value of corporate messaging to internal stakeholders

This forum was presented in NYC.

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