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Using Customer Feedback for Innovation

Leading b-to-b organizations use a variety of techniques and approaches to better understand different buyer roles and use that to not only drive improvements in the customer experience and go-to-market strategy but also in the innovation process. This event provided:
  • Best practices for obtaining customer feedback and applying that to product innovation
  • Insight into how customer experience teams can become integral partners in the product innovation process
  • Different techniques to gain a better understanding of customers and the different roles and functions involved
  • Tools and technologies that can assist in soliciting and organizing customer feedback

This forum was presented in Atlanta, Georgia. 

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