HomeResearch Articles Rolling Out the New Demand Waterfall®

Rolling Out the New Demand Waterfall®

This forum provided the following benefits:
  • An understanding the major steps needed in the setup of the Demand Unit Waterfall™
  • Details on operationalizing demand units and associating individuals to buying groups for a Demand Unit Waterfall™ implementation
  • The process, technology and data model decisions required for the roll out of the Demand Unit Waterfall™
  • Guidance on how to measure the progress of demand units through the Waterfall

This forum was presented in Waltham, Massachusetts. 

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