HomeResearch Articles Powering ABM: Driving Audience-Centricity With a Solid Data Strategy

Powering ABM: Driving Audience-Centricity With a Solid Data Strategy

In this forum we discussed the following:
  • What data is needed to build highly targeted content and messaging, whether you’re reaching a handful of accounts or scaling to dozens or even hundreds of accounts with your ABM program?
  • How to create a roadmap for an ABM data strategy, no matter what your starting point
  • How marketing, operations and sales can collaborate to source data internally and externally, as well as provide data access to the ABM team
  • The underlying data processes, systems and tools you should invest in to support a thriving ABM program over time

This forum was presented in Atlanta, NYC, Austin and Minneapolis. 

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