HomeResearch Articles The Evolution of B-to-B Digital Marketing: Building an Audience-Centric Foundation for Success

The Evolution of B-to-B Digital Marketing: Building an Audience-Centric Foundation for Success

In this forum, we covered how to optimize all aspects of digital marketing to achieve the best possible results – from understanding your audience and its needs to creating effective content and the leveraging the right technologies to establish effective engagement. We also discussed the answers to the following questions:
  • How are buyers engaging with digital marketing?
  • What are the characteristics of cutting-edge digital marketing?
  • How can I map and understand my buyer’s digital journey?
  • How can I choose the right digital marketing interactions and tactics to support and progress the buyer’s journey?
  • How can I build the right technology stack to support my digital marketing efforts?
  • How can I assess the current state of digital marketing in my company?

This forum was presented in Dallas, Texas.

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