In this forum, we covered how to optimize all aspects of digital marketing to achieve the best possible results – from understanding your audience and its needs to creating effective content and the leveraging the right technologies to establish effective engagement. We also discussed the answers to the following questions:
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How are buyers engaging with digital marketing?
- What are the characteristics of cutting-edge digital marketing?
- How can I map and understand my buyer’s digital journey?
- How can I choose the right digital marketing interactions and tactics to support and progress the buyer’s journey?
- How can I build the right technology stack to support my digital marketing efforts?
- How can I assess the current state of digital marketing in my company?
This forum was presented in Dallas, Texas.