The session provided the knowledge to:
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Develop an audience-centric go-to-market strategy across regions and business units that aligns around targets buyers instead of internal organizational structures
- Isolate the market segments where you are more likely to succeed and focus campaigns in these areas
- Understand how to prioritize buyers in a large buying group when there are campaign budget and resource constraints
- Identify your buyers’ primary needs and which offerings to promote based on those needs
- Document the buyer’s journey to better allocate resources in reputation, demand marketing and sales enablement programs
- Use the go-to-market strategy as an input into a campaign framework to execute campaigns more efficiently and make better use of precious campaign resources
This forum was presented in Raleigh and Palo Alto.