HomeResearch Articles Operationalizing the Buyer's Journey Map for Demand Creation

Operationalizing the Buyer's Journey Map for Demand Creation

In this forum we explored portfolio marketing best practices, created buyer’s journey maps and discussed the interlocks required by demand marketers who create offers and tactics that impact prospect acquisition and nurture results. This session provided the knowledge to:
  • Develop the appropriate organizational capabilities and aligned workflows required to map the buyer’s journey for portfolio marketing and demand creation roles
  • Guide the development of the target audience’s buyer’s journey and demand creation plans
  • Determine how to establish a mix of offers and tactics that are aligned to the buyer’s journey and persona preferences to drive inquiries, leads and revenue opportunities

This forum was presented in Irvine, Seattle, Vancouver and Austin.

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