HomeResearch Articles The Anatomy of an Emerging Company Marketing Plan

The Anatomy of an Emerging Company Marketing Plan

Creating actionable marketing plans that are aligned to the company business goals is one of the keys to sustainable growth at an emerging company. However, emerging companies tend to fall into one of three categories: they have plans that consist primarily of a list of tactics, create complex plans that aren’t used or do not have a marketing plan at all. During this event we addressed the following questions:
  • A process for establishing cross-functional alignment on annual business objectives
  • The emerging company marketing plan-on-a-page template
  • The key actions for activating the marketing plan with smaller teams
  • A roadmap for how to complete marketing plans in partnership with key stakeholders
  • Ways to identify, mitigate and manage risks associated with marketing plan execution
  • Recommendations for communicating progress with simplicity, clarity and transparency

This forum was presented in Austin. 

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