HomeResearch Articles Optimizing the Digital Experience: B-to-B Trends and Innovative Techniques

Optimizing the Digital Experience: B-to-B Trends and Innovative Techniques

This forum highlighted trends and innovative techniques for driving the b-to-b buyer experience, including:
  • How changes in buyer expectations and new touchpoints in the mix are causing demand marketers to rethink program design, content activation and atomization
  • How marketers can enable buyers to get the information they need to support their decision-making process by driving meaningful content experiences at each stage of the journey
  • How AI plays a prominent role in evolving digital marketing technology capabilities by empowering marketers to eliminate blind spots in their knowledge of the buyer and to deliver the right content through the right channel in the moment of need
  • How to use the three-legged stool of AI, intent and personalization to leverage insights and cultivate relevant interactions

This forum was presented in Santa Monica.

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