HomeResearch Articles Succeeding With Agile: Best Practices for Portfolio Marketing and Product Management in an Agile Environment

Succeeding With Agile: Best Practices for Portfolio Marketing and Product Management in an Agile Environment

In this forum we addressed questions such as:
  • How do the roles and responsibilities of portfolio marketing and product management change when product development goes agile?
  • How should organizations adjust their approach to launch, given that agile often results in a more frequent release cadence?
  • How can portfolio marketing and product management collaborate and remain aligned in a fast-moving agile environment?

This forum was presented in Palo Alto, California.

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