HomeResearch Articles Using Digital to Drive Effective B-to-B Customer Engagement

Using Digital to Drive Effective B-to-B Customer Engagement

In this forum we will review the elements of the customer lifecycle and the opportunities for digital components in the post-sale ecosystem. This forum will provide:
  • An overview of the SiriusDecisions Customer Lifecycle Framework
  • An approach for determining the digital strategy for customer engagement
  • Three actions you can take right now to use digital to enhance the customer experience
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