HomeResearch Articles Gaining Clarity: Centers of Excellence vs. Shared Services

Gaining Clarity: Centers of Excellence vs. Shared Services

  • Striving for operational excellence across their teams, many b-to-b CMOs are planning to establish centers of excellence (COEs)
  • A COE consists of experts performing a service consultatively, providing innovation and best practices to the organization
  • Organizations are often confused about the differences between COEs and shared services teams
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