HomeResearch Articles Gaining Consensus Around PMM Model Implementation

Gaining Consensus Around PMM Model Implementation

  • Successful implementation of the SiriusDecisions Product Marketing and Management (PMM) Model starts with gaining consensus from key decisionmakers
  • Use a structured approach to assemble information about the potential PMM Model initiative, build support among stakeholders and influencers, and obtain explicit agreement to move forward
  • Identifying the goals of PMM Model implementation and potential objections makes consensus building easier and quicker, and results in a more effective implementation
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?