HomeResearch Articles Gaining Cross-Functional Alignment for Data Privacy Compliance

Gaining Cross-Functional Alignment for Data Privacy Compliance

  • Data privacy compliance can be routinely achieved when procedural rigor is enforced throughout all market-facing functions
  • The marketing operations leader must act as a catalyst that drives cross-functional compliance alignment
  • The sales and channel functions must review current procedures for the intake, storage, usage, maintenance and deletion of personal data
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