HomeResearch Articles Gathering Customer Insights: The Non-Responder Conundrum

Gathering Customer Insights: The Non-Responder Conundrum

  • As more organizations reach out directly to customers seeking their feedback, respondents may become overwhelmed with requests and begin to ignore them
  • B-to-b organizations should understand and assign as many attributes as possible to customer profiles if they wish to use statistical methods to fill in missing responses
  • Customer insights practitioners can use weighting or imputation to enable more robust analysis and reduce survey bias
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?