HomeResearch Articles Genpact: Architecting a Data-Driven Marketing Organization

Genpact: Architecting a Data-Driven Marketing Organization

  • Genpact’s go-to-market transformation and need to better understand marketing performance uncovered opportunities to improve data and how it was managed
  • To ensure data was properly curated throughout its lifecycle, Genpact’s team used a master data management technology solution along with governance policies
  • Genpact achieved internal process efficiencies and growth in marketing-sourced pipeline and revenue
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