HomeResearch Articles Geographic Expansion Leads the List of Strategies CMOs Will Pursue in the Next Two Years

Geographic Expansion Leads the List of Strategies CMOs Will Pursue in the Next Two Years

  • We asked CMOs and marketing executives what the biggest change will be to their prospect and customer-facing marketing plans in the next two years
  • Expansion into new geographies topped the list of strategies that CMOs are pursuing
  • In North America, CMOs are experimenting with new ways of mixing content and interaction to find more efficient methods of growth
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