HomeResearch Articles Getting Buy-In for an Audience-Based Go-to-Market Strategy

Getting Buy-In for an Audience-Based Go-to-Market Strategy

  • A successful shift to an audience-based go-to-market strategy starts with gaining consensus from key stakeholders
  • Prepare information that is specifically tailored for each team, including value, impact, changes to the status quo and potential objections
  • Use a structured approach to drive cross-functional consensus by building support and confirming commitment from relevant teams
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