HomeResearch Articles Global Pricing and Packaging: Using the Blueprint for Global Products

Global Pricing and Packaging: Using the Blueprint for Global Products

  • Nearly half of global b-to-b companies say they fail to meet average selling price goals most of the time
  • Global companies that succeed in realizing price goals tend to focus on market-oriented considerations such as the competitive environment and buyer value
  • Actions such as understanding buyer value and understanding the cost of alternatives in each specific market can help ensure pricing goals are met
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