HomeResearch Articles Harnessing Data for Post-Sale Customer Engagement

Harnessing Data for Post-Sale Customer Engagement

  • Developing scalable, resonant post-sale engagement strategies requires ample, timely and accurate account and contact insights
  • As organizations consider the customer experience they are trying to create, they must determine whether they have the reliable, accessible, complete and compliant data to build it
  • The SiriusDecisions Data Articulation Model guides identification of operational data needed to drive the interactions defined for each customer persona
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