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Healthcare Marketing: Planning Assumptions 2017

  • As SiriusDecisions looks toward the year ahead, we have identified five critical planning assumptions for healthcare organizations
  • As healthcare marketing matures, marketers should recalibrate their strategies to take an account-based approach and develop personas to more effectively connect with audiences
  • Healthcare marketers must refine their strategic communications, messaging and go-to-market processes to better respond to market complexity and change
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