HomeResearch Articles Healthcare Marketing: Planning Assumptions 2019

Healthcare Marketing: Planning Assumptions 2019

  • SiriusDecisions has identified five planning assumptions that should drive the priorities of healthcare marketing leaders in 2019
  • Strong cross-functional alignment is the foundation of accelerated growth and improved sales, marketing and product productivity
  • Health IT, device, biotech, diagnostics and payer organizations must work to improve customer focus, content strategy and the measurement of marketing’s impact on the business
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?