HomeResearch Articles High-, Medium and Low-Touch Treatments – Customer Segmentation Considerations

High-, Medium and Low-Touch Treatments – Customer Segmentation Considerations

  • Customer success leaders should expand their account segmentation and resource allocation approach beyond a focus on revenue contribution and potential new revenue
  • Flexibility and fluidity are components of account segmentation that can be leveraged to increase customer engagement and time to value
  • Customer lifecycle phase, offering complexity, experience with the offering and presence of advocates should all be considered as elements of account segmentation
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