HomeResearch Articles High Performance: Content Strategy and Operations

High Performance: Content Strategy and Operations

  • Content provides the fuel the b-to-b revenue engine requires to attract, engage and maintain relationships with clients and prospects
  • However, content teams often struggle to deliver that fuel; many are still nascent, focusing on establishing basic content strategy, management and operations
  • High-performing content teams that have significantly higher rates of content utilization also apply best practices throughout the revenue engine
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