HomeResearch Articles High Performance: Portfolio Marketing

High Performance: Portfolio Marketing

  • In b-to-b companies, portfolio marketers act as midfielders, working across functions to deliver the best route to market
  • Portfolio marketing teams that lack a strategic focus can hamper marketing and sales teams from achieving their goals
  • Best practices improve portfolio marketing’s ability to achieve completed passes that result in scores for product, sales and marketing
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?