HomeResearch Articles Hitachi Vantara: Leveraging Account Insights to Drive One-to-One Account-Based Marketing With Strategic Accounts

Hitachi Vantara: Leveraging Account Insights to Drive One-to-One Account-Based Marketing With Strategic Accounts

  • A shifting landscape required the sales and marketing teams at Hitachi Vantara to take a differentiated approach to strategic accounts
  • Building a collaborative, cross-functional account-based marketing program provided the foundation for tighter sales and marketing alignment
  • The teams used a multi-faceted insights platform to help marketing build tactic plans directly mapped to known needs of strategic account contacts
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