HomeResearch Articles How Chief Sales Officers Can Optimize Priority-Setting and Manage Their Time With a Seasonal Cadence

How Chief Sales Officers Can Optimize Priority-Setting and Manage Their Time With a Seasonal Cadence

  • Chief sales officers (CSOs) should execute against a consistent yearly cadence of activities to help drive predictable revenue streams
  • CSOs must thoughtfully balance the time they spend in the field clients with the time they spend on operational responsibilities
  • CSOs can take advantage of the seasonality of the business cycle to set priorities and optimize their time
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