HomeResearch Articles How to Identify Digital Hybrid Type

How to Identify Digital Hybrid Type

  • The SiriusDecisions Digital Type Model helps determine the role that digital should play in a company’s marketing by analyzing indicators that include attributes of the company’s products and services and its sales model
  • If a company falls into the Digital Hybrid category, it must establish whether its digital type is high purchase complexity, custom offering or design driven
  • Identifying the most relevant digital type is critical to the design and delivery of effective digital marketing
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