HomeResearch Articles How to Keep Agile Development From Wreaking Havoc on Product Launches

How to Keep Agile Development From Wreaking Havoc on Product Launches

  • Agile methodology was created to allow increased responsiveness to change and more focus on meeting customer needs
  • However, poor agile practices or a misunderstanding of these practices can wreak havoc on launch planning with missed dates, functionality and revenue
  • Portfolio marketers have an opportunity to work with agile teams more effectively to deliver more impactful launches
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