HomeResearch Articles How to Win When Change Is Constant: Aligning the Customer Engagement Technology Stack

How to Win When Change Is Constant: Aligning the Customer Engagement Technology Stack

  • B-to-b organizations are investing in technology to help map, manage and measure the customer experience
  • The traditional category-led view of the b-to-b technology landscape can lead organizations to create siloed and incomplete customer engagement tech stacks
  • Organizations can optimize their ROI if they identify business requirements before adopting technology
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