HomeResearch Articles How to Win When Change Is Constant: Aligning the Customer Engagement Technology Stack

How to Win When Change Is Constant: Aligning the Customer Engagement Technology Stack

  • B2B organizations are investing in technology to help map, manage and measure the customer experience
  • The traditional category-led view of the B2B technology landscape can lead organizations to create siloed and incomplete customer engagement tech stacks
  • Organizations can optimize their ROI if they identify business requirements before adopting technology
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?