IBM: Operationalizing a Repeatable Buyer-Centric Messaging Approach to Improve Campaign Performance

Cross-functional alignment on a buyer-centric messaging approach radically improves the relevance and impact of marketing content and campaigns
Changes to an organization’s portfolio architecture are a catalyst to bring sales, marketing and product teams together to adopt a buyer-centric messaging methodology
IBM’s Hybrid Data Management marketing team operationalized the SiriusDecisions Messaging Nautilus^®: Buyer’s Journey to achieve record-breaking contributions to pipeline and revenue

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