HomeResearch Articles Implementing the Field Marketing Tiered Service and Support Model

Implementing the Field Marketing Tiered Service and Support Model

  • Creating a field marketing tiered service and support model crystallizes marketing priorities by describing what field marketing will and will not do
  • Involve sales and marketing leaders in the creation of a tiered service and support model to ensure continued alignment to business objectives
  • The field marketing tiered service and support model acts as a strategic input to the development of more detailed functional plans and budgets
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