HomeResearch Articles Implementing the SiriusDecisions PMM Model: Readiness Assessment

Implementing the SiriusDecisions PMM Model: Readiness Assessment

  • Before implementing a new innovation and go-to-market framework, it’s important to assess organizational readiness for doing so
  • Our readiness assessment scores readiness elements and levels for organizations planning to implement the Product Marketing and Management (PMM) Model
  • Proper planning and preparation can abbreviate the timeline for a PMM Model implementation and increase the likelihood of achieving its objectives
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