HomeResearch Articles Inbound Marketing: Findings From Our Survey

Inbound Marketing: Findings From Our Survey

  • Respondents to our 2012 b-to-b inbound marketing survey provided insight into their current inbound efforts and future plans
  • While most organizations plan to increase their investment in inbound marketing, fewer than half have defined an enterprise-wide inbound marketing strategy
  • Intermingling inbound and outbound spend, personnel and metrics results in a lack of clarity about the efficacy of marketing programs and tactics

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