HomeResearch Articles Inbound Marketing: Measuring Its Success

Inbound Marketing: Measuring Its Success

  • Inbound marketing has become a primary source of activity and new contact acquisition for b-to-b organizations
  • While some marketers exult in increased activity such as Web site visits, most struggle to measure and report real inbound business value
  • Inbound metrics should flow into broader key performance indicators that are pushed upward for executives to view

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