HomeResearch Articles Inbound Targeting: From Passive to Proactive

Inbound Targeting: From Passive to Proactive

  • Many b-to-b marketers mistakenly believe that targeted inbound marketing is an oxymoron
  • Targeting the right audience to attract and convert improves the effectiveness and efficiency of inbound strategies
  • Leading organizations check the accuracy of inbound targeting via quality of responses rather than volume of activity

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