HomeResearch Articles Incorporating New Offerings Into Account-Based Marketing Plans

Incorporating New Offerings Into Account-Based Marketing Plans

  • As b-to-b companies develop new products and services, they must find effective strategies for introducing the new offerings to their current customers
  • Marketers responsible for supporting account-based initiatives must incorporate new offerings into existing account-based marketing plans without derailing current opportunities
  • Understanding where new offerings are most likely to be well received starts with gaining insights into current accounts
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