HomeResearch Articles Incubating Demand With Agile Teams

Incubating Demand With Agile Teams

  • Agile is a project management approach that originated with product developers, but can be adapted and applied to support demand creation
  • Scrum teams should be small, adaptive and empowered to decide how they will perform the work to achieve defined objectives
  • Executed properly, agile practices can increase the productivity of teams focused on high-impact demand creation efforts
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