HomeResearch Articles Industry Account-Based Marketing: Measurement Considerations

Industry Account-Based Marketing: Measurement Considerations

  • An industry account-based marketing (ABM) approach focuses on supporting accounts or groups of accounts with similar needs within selected vertical industries
  • Measuring results for industry ABM requires sales and marketing teams to incorporate new metrics to demonstrate progress within accounts in selected industries
  • Understanding metric classes helps marketers organize ABM industry performance for various internal audiences
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