HomeResearch Articles Industry Go-to-Market Strategy: Opportunity Identification

Industry Go-to-Market Strategy: Opportunity Identification

  • Portfolio marketing leaders must identify new go-to-market opportunities to drive growth for their business
  • Segment the market into subverticals to evaluate the best opportunities for innovation and locate propensity-to-buy for existing offerings
  • A sequence of four activities brings consistency to market evaluation and alignment among decisionmakers
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