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Influencer Marketing Technology 2017

 In this SiriusView, we describe the capabilities and benefits of influencer marketing technology platforms, as well as the differentiators and challenges of seven vendors: BuzzSumo, Cision, gShift, Insightpool, Onalytica, Sprinklr Experience Cloud and Traackr.

  • Influencer marketing identifies and engages with third-party influencers across traditional and social media channels
  • Influencer marketing technology solutions support a data-driven approach to searching for, selecting and managing relationships with influencers
  • This report summarizes the capabilities and benefits of influencer marketing technology platforms, as well as the specific differentiators and challenges of seven vendors
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