HomeResearch Articles Influencer Planning: Scoring and Prioritization

Influencer Planning: Scoring and Prioritization

  • Evaluating an organization’s roster of influencers and its readiness to engage those influencers are key components of an influencer engagement strategy
  • Although prioritizing key influencers is not an exact science, objectivity and consistency increase an influencer scorecard’s credibility
  • Regular updates to influencer value and readiness ratings ensurethe organization is applying adequate time and resources to effectively engage the right influencers
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