HomeResearch Articles Informatica: Capturing and Leveraging Advocacy Across the Customer Lifecycle

Informatica: Capturing and Leveraging Advocacy Across the Customer Lifecycle

  • Many b-to-b organizations wait until late in the customer lifecycle to capture and leverage referenceability
  • Customer advocacy can contribute significantly to an organization’s ability to cope with changing business models and market pressures
  • Working cross-functionally to build credibility accelerates progress for customer advocacy practitioners and programs
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